ATL is a licensed specialty bakery and store producing gluten-free, organic baked goods made with seasonal ingredients sourced from local, reputable providers.
I was commissioned to design a dynamic brand identity with flexible applications across tags, in-store materials, and event posters for tastings, pairing dinners, and culinary events. The goal was to position ATL as a trusted space that highlights the quality of its local food partners, a brand that feels approachable and craft-led without losing the precision of a specialty product.
Brand identity · Print · Event posters · In-store collateral
